Dan’s Writing Blog

There are two main methods to launch a successful article marketing campaign. A religious insistence on the right keywords is the first method. I believe that characterizes most of the articles written today for marketing purposes.

But you can do your article marketing in a different way and that’s what I want to talk about in this article.

The “Interest Focus” method, the second method, does not care which keywords are in fashion at the time of writing. You close your eyes and think about what excites you the most in life and then you write about THAT. You refuse the “keyword of the moment” to drive your campaign and determine your content.

You channel all your enthusiasm and good vibrations into your articles. When you do that you’ll create an exceptional “reader experience” since most Internet articles feel dry and formulaic.”

This method also does have a major drawback – if your interest revolves around an obscure or “not hot yet” topic, you’ll get relatively few readers and relatively few link-traffic because you won’t be discovered easily by the Internet search engines.

However, by writing about the subjects that you already know a lot about you’ll generate many excellent articles.

The “keyword writer” would be struggling to find the exact words and proper facts to squeeze out yet another article on a hot-keyword topic that he feels nothing for in his heart.

But you, on the other hand, would be breezing through several of articles in a row in your own field since not only you’d be charged up and loving every word you write about that favorite topic of yours but you’d also enjoy the advantage of already knowing a lot about the subject matter and having the facts ready at your finger tips. Your favorite subjects will fill the sails of your enthusiasm with the fresh winds of inspiration.

For example, you might be a writer who does not have much to say about (let’s say) International Monetary Fund, a very important organization that nevertheless bores you to death. Given the fact that you’re not moved by the topic of IMF at all, your article would not move any readers either. Or you’d end up expending so much finite resources on the article that it would become an “unfinished symphony”.

Bet let’s say you love films and film awards and someone asks you to write an article about the story of Oscars. The result: you can probably write two or three great articles within a few hours. No issues there whatsoever.

Real interest and real enthusiasm keeps the doors of imagination and inspiration wide open. Articles with those qualities end up generating a lot of fresh traffic for your target URLs.

The idea is to select a method (either the keyword or the interest-focus) and stick with it.

I personally prefer the second method – writing about what you love the most. But if you can research well and write about new topics you can use the first method as well.

The worst is obvious – not to do any article marketing at all. Regardless of the method you adopt, do not neglect to launch your article marketing campaign right away TODAY!