Dan’s Writing Blog

To get the maximum benefit from any web marketing effort, you need to pay attention to both the advertising side AND natural search engine traffic. The first is easier to do, as there are tons of great marketing firms out there that can knock it out of the park with web advertising. However, an often overlooked area is natural search engine traffic. The reason is its harder to build up for each desired keyword and takes a lot of effort. Once done properly, you have built in traffic without spending a dime on marketing costs, and this traffic is permanent. Using an article directory can be an important part of this endeavor and should be utilized for maximum impact.

Using an article directory allows users to post content related to their website, and include links in this content back to their site. Currently, the search engines view some of the more established article directories as an authority source, so any posts to them get added impact in rankings. So ignoring this source of links is a mistake. While it might seem to be a pain to write so much content and submit it over time, in the long run it really pays off.

To get the maximum benefit from using an article directory, you need to be able to spin your content. What is spinning? Its really very simple. It simply uses a computer program to auto substitute words and sentences randomly in place of what is written. So you might create something like "The dog is brown". If you wanted to take this and spin the content, you could easily say "The dogs fur is white" or "The dogs fur is yellow in color". All of the sentences are saying the same thing in a slightly different way - the general content remains the same, only minor details are changed. Doing this with your articles can actually create huge amounts of “new” content from a single article you write. Of course you have to write out the alternative text that gets submitted, but then a computer program does the rest. This gives you the best exposure for your work and keeps you from getting penalized by the major search engines for too much duplicate content.

Changing the content around on a main article allows you to submit the content to multiple article directories and not worry about duplicate content.  
10 or 15 copies of the same article submitted is totally fine, but you do not want 200 copies of the exact same article text submitted to directories on the web.