Dan’s Writing Blog

Article directories not only help you distribute your marketing message, it helps you get ranked faster on new keywords. While you can write tons of articles about generic related content to your site, you can also write articles that are a review of your services, or are a promotional piece that links to your site. Article directories usually do not discriminate against such content unless the quality is poor or it appears overly spammy.

Some article directories such as Ezine have human editors that read and approve every article. An article directory like this does not allow links in the content other than would be required to understand what you are writing about. These types of article directories do allow you to have a signature area where you can place a follow link back to your website. For this type of article directory, you want your content to appear professional and unbiased, and most of all avoid sounding like a sales pitch.

Remember, any articles you submit with a link to your site will usually be associated with your brand (or remembered as such). So you always want to submit quality articles and not a lot of junk that does not read or make sense even if an article directory allows you to do so. If you plan on having others help you write articles, make sure the quality remains high as these often get redistributed giving you additional links you did not plan on. Also, you should try to not submit multiple copies of the exact same text to different article directories. A few times is alright, but you have to realize your content will be redistributed by others also, and all this duplicate content can get you penalized by the search engines.