Unique articles represent a low-cost method for gaining more traffic to your website, which in turn leads to a higher chance of being able to market your product or service.  The first purpose of the articles is to allow you to place the keywords and phrases that you believe would be searched when a potential buyer of your product or service uses the Internet to look for your kind of product or service.  In this manner, your site gets indexed by the search engine spiders and will be included in the list when the specific keywords and phrases that you have included in the articles are typed in by the Internet surfer.

An important step to take is that you submit your unique articles to the sites that collect them.  These particular websites have high rankings in the search engines and because your links are contained in the articles that you have submitted to them, their high rankings will pull up your ranking as you submit more and more articles to them and the number of backlinks to your site increases.

The second purpose of the articles is the natural generation of backlinks to your site.  Search engines, particularly Google, consider backlinks as an indicator of the popularity of your site.  The more backlinks you have from quality sites, the better your search engine results pages ranking will be.  Meanwhile, as you get more and more of your articles published on those sites, there will come a time when you will be considered as an expert in that particular niche.  Many people would then like to provide a link to your website so that the number of backlinks to your website will grow even faster.

Therefore, marketing with articles on tap is very important in maximizing your SEO activities.  And you can always buy articles from article writing services company to create those articles for you if you are too busy to write them yourself.  You could have quality articles written at reasonable prices.