Dan’s Writing Blog

Part of my role as owner of an Internet marketing business is to judge the work of others.  We all do that, I guess, although perhaps in different ways.  We critique a sales page, a video or a trial version whenever we are deciding whether to buy a new information product or software application.  In doing a competition analysis, we are always judging elements of our competitors’ business website design or newsletters.  We also critique the writing of our writing team or those to whom we outsource article marketing.

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