A teaser copy is made of 2 – 3 short but punctiliously composed sentences and has similarities to blurbs and extracts. In direct mail, they on the outside of a letter while in online copies, they commonly appear right after the strap line. If your title for your online copy can not do justice to the remainder of your article, a teaser copy is certainly called for. They are not the same as reports you may see at a site like The Rich Janitor, The Rich 16 Year Old, or My Home Wealth System, but they’re actually in the same vein.
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