A common mistake that many folk make when writing web copy or internet site content online is to say that all of their readers have all of the time in the world to read plenty of words and go thru a whole sea of text. Another common assumption is that folks believe and remember everything that they learn on the internet. However , the net writing arena is so very much more competitive than the offline world: broadcast words are meant to be read, but online words are designed to be skimmed.
A teaser copy is made of 2 – 3 short but punctiliously composed sentences and has similarities to blurbs and extracts. In direct mail, they on the outside of a letter while in online copies, they commonly appear right after the strap line. If your title for your online copy can not do justice to the remainder of your article, a teaser copy is certainly called for. They are not the same as reports you may see at a site like The Rich Janitor, The Rich 16 Year Old, or My Home Wealth System, but they’re actually in the same vein.
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