Years ago you could succeed in web copywriting simply by writing your copy on paper and then typing it up.
But once we started using personal computers, web copywriters who didn’t use them were quickly left in the dust, marginalized and ignored. Learning a few simple programs like MS Word became a requirement if they wanted to succeed.
Then the world wide web hit the streets and everyone had to adapt to use browsers, communicate online and do research. Today it would be tough as heck to make a living as a copywriter without being able to use the internet.
You don’t have to be the first web copywriter to get in line with using the web. There seems to be time for learning. But then suddenly you find you’ve run out of time to learn what you need.
The time to get down to brass tacks and learn web writing is now.
Just a few years ago you could be talking with a client or prospect and he might ask, “I love your print work, but I was wondering, do you do web writing as well?”
A few years ago, if you said you didn’t do web copywriting, and you just did print writing, it wasn’t a problem.
But with web copywriting, you no longer have the luxury of waiting. You can no longer say that you don’t do web copywriter, or that you don’t have the skills or expertise to write for the web.
Your prospects know that web copywriting requires a very particular set of knowledge. And they know that they require web copywriters who have the skills and ability to write online. More companies are going online today, and more of their marketing budgets are being spent on the web.
You need to be asking yourself this: “Can I continue to hold off on learning my web copywriting skills, or can I keep trying to write for print?”
Nope. You can’t do that anymore.
You can’t get away with telling clients that you have slow internet access. You can’t tell them you don’t understand how the web works. You can’t even say that you don’t know anything about SEO, SEM or PPC. And autoresponders? You’ve got to know something about them as well!
If you don’t dig in and learn the skills, you will find yourself being pushed aside, and others will take your place.
That’s simply not something you want to happen, especially if your livelihood depends on being a freelance writer!
But, there is exciting news. web copywriters who discovered how to write for the web just a short time ago are doing very well today. There is gigantic demand, and this space is growing quickly.
You’ll like to know that billions of dollars are being spent for marketing online every single month.
That’s BILLIONS… not just millions.
Here are just a few ways that you can make money as a web copywriter online:
- Writing special reports…
- Search engine optimization…
- Writing white papers…
- Writing SEO copy…
- Social networking…
So…. what are you waiting for. Upgrade your skills now!
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