Regardless of your job, you can identify a set of skills and a set of knowledge that are necessary for executing the task properly. This is as true of writing for the purpose of article marketing as it is for a neurosurgeon.
I’ll leave the particular skill sets necessary for someone who provides expert article writing for marketing purposes for another time. In this short piece, I want to use this article to suggest what such a writer needs to know.
At the heart of the purpose of article marketing is search engine optimization (SEO). I’m sure you realize that SEO is a very complex field in its own write, and it changes frequently as the search engines are continually refining their algorithms to try to deliver ever improving results for users. However, we can keep the list of SEO variables that apply specifically to a writer to a manageably short list.
Use of Keywords: Sometimes one hears very specific recommendation about, for example, how often a keyword should be used in an article. One person might say, “You must use your keyword between 5% and 8% of the time.” However, there is no consistent statistical evidence that gives us any magic percentate. But here are a few generalizations about keyword use that work: 1) It is helpful for the keyword, or at least part of a long tail key phrase, to be included in the article title. 2) It is best if the keyword appears in the first paragraph of the article. The second paragraph is the deepest into the article you should go before the keyword or key phrase should make its first appearance in the article’s body. 3) You should avoid using any keyword more that ten percent of the time in the article. 4) You should not ever try to use an article to search engine optimize for more than three variations of a keyword.
Duplication of Content: Make certain that your articles are sufficiently different from each other, if you are assigned to write more that one article for the same keyword or short keyword list. Otherwise search engines may see them as the same content. When that occurs, one one of the articles will remain in the search engine’s index. At first, the search engine may list multiple identical content, however over time the search robots will classify the duplicate content as redundant and stop indexing all but one of the versions. There is a free tool that can be used to check the level of uniqueness among up to four articles at a time. You can find and use it at dupecop.com. They also sell a version of the same software that can check up to twenty five articles at a time, as long as they are in .txt format.
In addition to that limited understanding of SEO, a good content syndication writer should be aware if a concept called article spinning. Content spinning is simply providing alternatives for segments of the article. The segments might be individual words, phrases, sentences or even complete paragraphs. After the multiple variations are written and coded correctly, they are then entered into article marketing software that randomly selects from the various alternatives. The type of software is called a spinner.
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